Kudos to the Michelob marketing machine. The same people who brought you “Weekends were made for Michelob” are at it again. Their new ad reads “Michelob Amber Bock- It’s everything you want to be.”
How do they do it? How could they possibly know that in these dark and uncertain times what I really long for is to be cold, wet, and foamy? Like that time the water main burst while I was in the shower.
These people are good. Scary-good.
This report provided by:
The Confederation of Absent-Minded Historians
“Forgetting memorable events for longer than we can remember”