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Kudos to the Michelob marketing machine. The same people who brought you “Weekends were made for Michelob” are at it again. Their new ad reads “Michelob Amber Bock- It’s everything you want to be.”

billboard humor -courtesy of amber bock

How do they do it? How could they possibly know that in these dark and uncertain times what I really long for is to be cold, wet, and foamy? Like that time the water main burst while I was in the shower.

These people are good. Scary-good.

This report provided by:

The Confederation of Absent-Minded Historians
“Forgetting memorable events for longer than we can remember”