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Key West – The Institute of Cognitive Institutions today announce that longtime psychological model Maslowâ€™s Pyramid has been revised by the Instituteâ€™s board of review, replacing self actualization with chocolate as humanityâ€˜s greatest need.
Created by Abraham Maslow, the pyramid describes the progressive nature of human motivations, starting with basic needs like food and safety near the bottom and moving to progressively higher needs as each one is met. In the original model, self-esteem needs were followed by self-actualization which included accepting individual weaknesses, being unafraid of failure and transcending selfish interests.
â€œChocolate was a better fit,â€ said Institute Director George T. Rutabaga, â€œself-actualization was just too difficult for most people, so we chose something easier, to help individuals achieve a sense of accomplishment in their personal development.â€
Rutabaga describes chocolate as having what psychologists refer to a â€œpull-up effectâ€ on the other needs. â€œHungry? Eat chocolate. Insecure? More chocolate. Unloved? Low self esteem? Chocolate, more chocolate and suddenly you are at the top of the pyramid. This is truly a breakthrough in psychology. â€
Although many psychologists oppose the move, citing psychoanalysis as humanityâ€™s greatest need, recent studies seem to support the ICI decision, linking chocolate intolerance with aggression, warfare and political aspirations.
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